SAC Pride
Creative Consulting
Art Direction
Event Identity
Campaign Design
Environmental & Experiential Design
Social & Partner Marketing
Production DesignCreative consultant brought on to lead the event creative from concept through final production. Owned the full design process from original art direction and event identity development through delivery of mechanical-ready files across digital, print, environmental, social, and experiential touchpoints. Ensured the visual system translated consistently across citywide media, large-scale festival environments, interactive guest moments, and production-ready vendor files.
Rounds of development are included below.
Developed a full-scale campaign system for the festival, including digital and printed out-of-home, paid and organic social assets, partner marketing creative, stage floor graphics, stage screen assets, 360 photo booth design, branded cornhole, and a custom coloring book.
The campaign appeared across Sacramento in high-visibility placements, including digital screens throughout the city and light rail train advertising, creating a cohesive public presence before and during the event.
Creative Development
Event Creative
Coloring Book
360 Marketing
OOH
Organic Social
Paid
