ByHeart
Art Direction
Retail Expansion
Packaging Systems
Retail Displays
PR & Influencer Seeding
Brand Extension
Production-Ready DesignFreelance creative partner brought on to support ByHeart’s expansion on D2C and retail launch. Led design across packaging, retail displays, and launch materials, helping extend the brand from a single canned SKU into a broader retail-ready system across multiple pack formats.
Expanded the packaging system across mini cans, stand-up pouches, and stick packs while maintaining brand consistency and adapting the visual identity for new formats, sizes, and retail environments.
Designed retail end caps for Walmart and Target, along with in-line retail displays that launched in Publix. Also created a PR kit for influencers and investors, supporting brand storytelling, product education, and retail momentum during a key growth phase.
Creative Process in Decks
Stand Up Pouch Development
A bold reimagining of a timeless brand.
Retail Designs (End Cap)
A bold reimagining of a timeless brand.
PR Sample Kit
A bold reimagining of a timeless brand.
Publix & Ibotta
A bold reimagining of a timeless brand.
