Bored Cow
Art & Creative Direction
Brand Identity Development
Brand Strategy
Packaging Design
Brand Bible
Brand Voice Development
Custom Shopify Website
Merch Design
Product and Lifestyle Photography
Tradeshow Booth DesignAs Art Director, I led the development of Bored Cow’s brand universe, managing the agency partnership while providing in-house art direction across the system. I shaped the brand from the ground up, guiding everything from naming and character development to packaging and storytelling.
The result was a playful, narrative-driven world for an animal-free dairy milk made with microflora instead of cows, balancing nostalgia, futurism, and a visual language that felt unmistakably its own.
Reported to Creative Director of Copy.
Expo Booth
Designed, planned, and physically built Bored Cow’s first expo booth out of my apartment with a very tight budget on a very tight timeline.
